Saturday, May 31, 2008

Should single product company go with product offerings technique?

Most companies start with a single product line and take time to provide different product offerings. Just as an example some software companies have one single product with 10 features. They segment their features with two offerings. One has 7 features and the other with all 10 features. I see that software companies define their product features with product offerings. For example Taleo, an HR solution.

Is this a good idea to define that company has wide product offerings?