Marketing "Smart Hiring"

Almost all hi-tech firms emphasize the "We hire smart people" approach. A while back it got me thinking as to how firms stay competitive in this arena. What makes a graduate student look at a company and say "Thats where I want to go". Huge benefits and fat checks with perks are well known reasons, however what got me thinking is the "brand" that companies create and live up to.

I was blown away after reading this article: http://www.boston.com/news/local/articles/2004/09/09/comprehension_test/


Long story short, 50 foot manners hanging from the celing of Harvard Square Subway station say " ''[First 10-digit prime found in consecutive digits of e].com,"

This piece of "undisclosed advertising" is certain to pique someone's interest - the chain reaction then follows...where a student then figures out the solution to this problem, hits the intended URL and if he/she jumps through all such hoops on the URL, gets an invitation to submit his/her resume to google!

Surely, this campaign must have created a buzz in the student community.

On the same lines, I recently saw a print ad that said "If you're intelligent, we are hiring!"

How cool is that!

New NBA branding campaign

This ad is for the new campaign the NBA is launching to increase awareness of league their new slogan is "where amazing happens"