Ice-cream targeting the American political conservative.  Their motto- "The Sweet Taste of Freedom."  
This is how it works.  You go to this web site and order the ice-cream of your choice.  The ice-cream is delivered to your doorstep.  The troops get 10% of the profits.  You get to revel in conservative ideology and eat delicious ice-cream.  
This should make for a great class discussion on targeting.  




