This blog is an independent community of marketing educators, students and practitioners. It will focus on a discussion of professional marketing knowledge. Posts will include an interactive discussion of marketing theories, trends, cases and companies. If you like what you see here, pass the link on to others or contact the moderator (Sandeep Krishnamurthy).
As an educator, I constantly think about what I should be doing to help my students succeed at their jobs. I worry that, as a community, we are teaching students old paradigms and skills rather than helping students cope with new challenges.
What do you think? If you are a student, what do you think you should be learning in your marketing courses to be a star?
An introduction to the award-winning Cameron Balloon Factory module on MERLOT. [Uses Flash, Takes time to load.]
Here is an open question to this community:
What are the major trends that will affect marketing in the next ten years? How will the practice of marketing change? How will marketing education change? How will marketing research change?
Your thoughts are welcome.
Here is an open question to this community:
What are the major trends that will affect marketing in the next ten years? How will the practice of marketing change? How will marketing education change? How will marketing research change?
Your thoughts are welcome.
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