Virtual Worlds: The Answer is NOT Second Life.

The Wall Street Journal has an interesting article titled, "Marketers Explore Virtual Worlds."

The interesting part is this-

The top five virtual worlds ranked by total number of visitors are- Webkins, Clubpenguin, Zwinky, Neopets and Millsberry.

The common thread? Kids, of course.

P.S.: Second Life came in at number 12!

Great Post by Nik Dholakia on his blog.

Excerpt:

" Corporate tip-toeing inside Virtual Worlds

There is growing evidence of corporate tip-toeing inside and around virtual worlds. Corporate brands are testing the waters of YouTube, Blogs, Mataverses, Online Games, and such. The new virtual spaces are growing, in population and popularity. If left untouched, the savvy competitors may steal a march on you -- in the virtual world. In political marketing, the risk tolerance of some players is high. The outlier political candidate can hope to create a stir not just in the new but perhaps in the mainstream media by opening up a front on Second Life (SL) or similar space.

..."

Read more here.