This was a very effective adverstising campaign. Linked directly from MSNBC.COM I was originally pulled into this news report:
It took me a second to figure out it was a spoof news report. Also this link for the same product is very well done:
They all link back to this page: http://www.stayathomeserver.com/tellafriendaboutthisissue.aspx
Writing an advertisment as a news report is not an original idea, but I have not seen this done without a clear acknowledgement before hand that it was an advertisement.