Japanese McDonald's Ads

Here are two different Japanese McDonald's ads, both with the same background music, style & theme, but one with a female and one with a male. In class, we've had discussions about sexual advertisements, but what really differentiates a sexual advertisement from a not-so-sexual advertisement? For example, in both of these McDonald's ads, the main focus is not the burger, but mostly the man and the woman (models), wearing the Ronald McDonald outfit and the red and yellow (McDonald's theme colors). One could argue that although these ads are not extremely sexual, they do have a hint of sexual advertising going on. It just goes to show that pretty much any product nowadays can be (in even the slightest bit) sexually advertised. Even a burger!