Fascinating Read

I'm reading a fascinating book entitled "Predictably Irrational" that provides insight into human behavior. A colleague of mine mentioned it at lunch and a few weeks ago I might have just forgotten about it, but since I was on my way to my first Marketing class, it piqued my curiosity.

Reading the book makes me realize how much all marketers could learn from a lot by studying behavioral psychology. I've taken several psychology classes throughout the years and each one of them helps bring a bew perspective to understanding people, how they think, and what motivates them.

If you get a chance, take a psych class. If you don't have time for that, read the book and tell me what you think.