Today, I saw a commercial from Ford that claimed "Our vehicles are equal in quality to Toyota." Now I'm no marketing genius, but that kind of campaign seems to be an admission of failure and impending doom. If Ford has no other basis for differentiating itself than to claim to be equal (but not better) in quality to a competitor - and one with issues of declining quality no less - than I can only conclude that things at Ford are really, really bad.
This blog is an independent community of marketing educators, students and practitioners. It will focus on a discussion of professional marketing knowledge. Posts will include an interactive discussion of marketing theories, trends, cases and companies. If you like what you see here, pass the link on to others or contact the moderator (Sandeep Krishnamurthy).
Posts
Marketing College Blog INFORMATION
About the Moderator
Search This Blog
Church of the Customer Blog
Micro Persuasion
Advertising Age
Brand Autopsy
Social Media Blog: Conversational Marketing
WSJ.com: Media and Marketing
Duct Tape Marketing Blog
New York Times- Media & Advertising
FT.com - Media and Internet
Tag Cloud
ads advertising apple appletv article bad being blog brand business buy com comments commercial companies crap culture customer different discussion effective example firm generation green http industry japanese lot marketing media microsoft order people pho pizza pm posted product pun quality really sandeep sells share social something strategy think world
created at TagCrowd.com
Blog Archive
-
▼
2008
(280)
-
▼
April
(37)
- Creative Direct Marketing
- OMFG
- Can Subway Ever Break Up With Jared?
- What should Microsoft do with XP?
- Linguistics and Marketing
- Comcast or the Other Guy
- Branding a city
- Dilbert on Marketing
- Marketing lessons from the Apprentice
- Selling Hope
- Beyond Advertising
- Quick reading on global trends
- "Finally feel clean where it counts!"
- Brands and their country of origin
- Map of the web- circa 2008.
- Unsnobby Coffee
- Information Overload
- Subtle Marketing vs. Overt Marketing
- Why Ford Might Be Comparing Themselves to Toyota
- Ouch! Undermined By My Own
- "Going Green"
- Funny thing about humor
- A Marketing Challenge
- Ford: We're just as good as Toyota!
- My Blog
- Hilarious German Commercial.
- Strange ads for pasta sauce.
- How Starbucks Encourages Loyalty in its Coffee Dri...
- Marketing and Friendship
- Is this "Brewed Coffee Card" effective?
- Engineer your ad
- Why I stopped being a loyal Starbucks customer (re...
- Fascinating Read
- My guilty pleasure…infomercials!
- Marketing "Smart Hiring"
- Tax rebates
- Welcome MBA students!
-
▼
April
(37)