US advertises on Google to snare surfers

This is an interesting article, so far we have been learning about various marketing strategies for “for profit” companies. This article speaks to one of the marketing strategies for the government, in this case the government of the United States. Where the article is discussing how the US state department, with a help of Google’s AdWords service , draws various internet users searching for words like “terrorism”, “Middle East peace”, “food aid”, etc. and redirects them the America.gov website in order to introduce/educate them with the country’s foreign policy, culture and society. Is there a place for marketing in “every home”!?!

Future of Online Advertising (WebGuild/Google).

Quotes from the talk:

We must accept the fact that there is no "mass" in mass media.

Consumers are beginning to, in a real sense, own our brands. We need to learn to begin to let go.

Six trends-

1) The emergence of communtainment (think YouTube).

2) The increasing popularity of Usites (or UGC).

3) Internet, as a medium, has become mainstream.

4) Declining usage of traditional media.

5) Fragmentation of content consumption.

6) Evolution of user-generated brands.