Quotes from the talk:
We must accept the fact that there is no "mass" in mass media.
Consumers are beginning to, in a real sense, own our brands. We need to learn to begin to let go.
Six trends-
1) The emergence of communtainment (think YouTube).
2) The increasing popularity of Usites (or UGC).
3) Internet, as a medium, has become mainstream.
4) Declining usage of traditional media.
5) Fragmentation of content consumption.
6) Evolution of user-generated brands.
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