Monday, June 2, 2008

Buy One Get One Free Deal - on Houses!

I just read this online and had to post it. The prevalent marketing and pricing strategy of offering "buy one get one free" has reached a new level: homes. A housing developer in So-Cal is offering a free $400.000, 2000 sq ft house in Escondido, if you buy a $1.6 million house in San Pasqual Valley. How really effective is this pricing/marketing strategy? At the least, he is getting some free publicity.