Free Gas Cards

The Thursday before Memorial Day weekend, Verizon Yellow Pages caused havoc at the Bragtown Shell. Cars were lined up for hours to receive a FREE $40 gas card, sponsored by Verizon Yellow Pages and given to the first 200 cars. Although people were intrigued enough to start lining up just after midnight, was the promotion effective? Will customers remember that Verizon Yellow Pages sponsored the event or will they only remember the free gas? Would this promotion have been more effective if it was sponsored by a company in the industry of gasoline (such as Shell or Exxon)? If Shell gave me a $40 gift card, I would be more inclined to visit their gas station in the future.

http://www.newsobserver.com/news/story/1082668.html