At one point Alka Seltzer advertised creatively and heavily..they drove the "that's a spicy meatbal" phrase into the lexicon, but the art within their marketing was quite amazing. Today, I don't see any ads. That's interesting, once you advertise, you can back off?
My favorite ad:
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- What are you doing with your gov't rebate check?
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- Advertising The Crap Out Of a Product.
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