This blog is an independent community of marketing educators, students and practitioners. It will focus on a discussion of professional marketing knowledge. Posts will include an interactive discussion of marketing theories, trends, cases and companies. If you like what you see here, pass the link on to others or contact the moderator (Sandeep Krishnamurthy).
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Blog Archive
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2008
(286)
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May
(78)
- What are you doing with your gov't rebate check?
- Should single product company go with product offe...
- New Targets
- Differentiation: The Wii Factor
- Pricing at loss for market penetration
- Can you find what's offensive?
- Rebates - its one fact of pricing strategy
- Is Customer Service Part of Marketing
- Marketing and Sales
- Should firm focus on WOMM?
- Advertising Kudos to Microsoft
- Have Film For Free...or Kinda
- I'll Take the Purple Pill, Please
- Let's Refuel a Brand: Chrysler's $2.99 Gas Guarantee
- Game marketing
- Mobile Marketing
- Marketing your stock
- Microsoft's Cashback Program: Marketing Genius or ...
- The Power of Marketing
- Nordstrom's in the news
- Cell Phone Ads...Influence in the Pocket?
- Chief brand officer
- Open Source as a form of branding?
- Kobe and Aston Martin Ad - Part 2
- Why don't I buy store brands
- Subliminal marketing
- How effective is branding in Auto Insurance industry?
- SNL takeoff on NBA playoff ad.
- Powerpoint Presentations vs. Hand On Demo
- How Entertaining/Annoying!
- Quiet Promotion
- coproate v/s individual branding
- Kobe Bryant + Aston Martin = Marketing, Hollywood ...
- Presentations
- Do You Know the Brawny Man?
- Can a Dead Brand Live Again?
- Branding Changes
- More on Starbucks
- Impact of generic Branding
- The Cadillac rebranding
- Alka Seltzer advertisements seemed to peter out
- Re-Branding: true value or "pulling a fast one"?
- Is a brand worth thinking about if nobody sees it?
- More brand discussion
- The Dumbest Generation.
- Marketing, Advertising, PR, and Branding
- What the Pho and Pho Shizzle? Pun Branding Sells
- Microsoft and Branding
- Starbucks = 'Slutbucks'?
- Brands that define an entire product industry.
- Marketing for the bad guys?
- Do you think you’re turning Japanese-a, think you’...
- how to measure the performance of marketing strategy
- Is blogging a new avenue to explore in Marketing ?
- Do you get it? Do you like it?
- Remember the AppleTV?
- Multigenerational Marketing
- Apple 1984 Commercial
- Customer Loyalty & Pizza
- Do you see everything in ads?
- Sex or insinuation of it sells? Real estate firms...
- Stop Shady Marketing of Private Medicare to Seniors
- Redefining the word "green"
- US advertises on Google to snare surfers
- Advertising the Crap Out of a Product
- Might have example for "market the crap out of it"...
- Advertising The Crap Out Of a Product.
- Perceived vs Objective, continued
- Perceived vs. Objective Quality
- Ford in Brazil. How will that affect brand image i...
- Costco's source of low marketing expenses
- Will that be one McLump or two....wait, that would...
- More on McDonald's
- Engineering an Ad.
- Not Lovin' It
- Article or advertisement
- Comparison Commercials
- McDonalds insults intelligence
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May
(78)