More on Starbucks

So, if you're branded as 'the latest' or the newest trend or whatever, isn't that a self-limiting strategy? At some point, doesn't the latest thing eventually become yesterday's news, as it were? And if Starbucks has indeed no longer hip&fashionable, does that indicate they are on a 15 to 20 year slide before they are cool again? Are shareholders willing to hold their stock that long, in the hopes that they see themselves once again cool? Like the 80s are to the kids these days?