Redefining the word "green"

Recently there has been lot of talk about sustainability, beyond just the firm's corporate strategy to survive over a period of time. Philips Electronics, a global leader in healthcare products, lighting, and consumer electronics, is at the forefront in its efforts to promote green. To learn more on sustainability and taking green to another level please click on http://www.philips.com/about/sustainability/index.page.

The intent of this blog is not to advertise Philips or its products, but merely share knowledge on how a firm positions green from a fellow Marketing student.