Again and again I'm reminded how different the culture between nations can be. Here in the States, you probably wouldn't see Ronald McDonald leading a DDR example but in other countries he's (or at least McDonald's) is view in a much better light.
This video shows an interesting form of marketing. Having Ronald lead the tutorial of a very popular game type further cements people's appreciation of McDonald's as a company as it appeals to a large segment of the population.
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