With the Super Bowl coming up next weekend many are starting to think about what companies will do next with their 30 second ad spots. The article titled "Companies Banking on Super Bowl Ads", that I found in the Seattle Times outlines the reasons why companies invest so much in these ads.
Http://seattletimes.nwsource.com/APWires/entertainment/D8UEDSK80.html
A 30 second spot this year will cost $2.7 million dollars, and is expected to reach over 90 million viewers. The high price is not a concern for many companies who relish the opportunity to reach that many viewers with one ad. Some like Coke think it is "critical" to get their message out, but to me it seems like a very steep price to pay with so many other mediums out there today to advertise.
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