The Wall Street Journal is reporting that Sprint is eliminating 4000 jobs largely due to its inability to attract and retain customers. Consider these numbers from the article-
In Q4, 2007, the company-
1- Lost 683,000 customers who had signed annual contracts.
2- Lost 202,000 pre-paid customers.
3- At the same time, they were able to attract 776,000 customers through partners.
4- Importantly, the company has been losing high-value customers.
Why is this happening? Sprint attracted too many low-end customers with bad credit. These people are now having a tough time keeping up with their phone bills.
Ouch!