This blog is an independent community of marketing educators, students and practitioners. It will focus on a discussion of professional marketing knowledge. Posts will include an interactive discussion of marketing theories, trends, cases and companies. If you like what you see here, pass the link on to others or contact the moderator (Sandeep Krishnamurthy).
India's Tata Motors has launched the world's cheapest car- the Tata Nano. A lot of people are impressed by its mileage- 54 miles per gallon. Here are some links to news stories covering this event-
Tata Nano: the World's Cheapest Car (New York Times, registration required)
$2500 car unveiled in India (Slashdot.org, tech community)
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