Visit the web pages for Whopper Freakout and Burger King.
Based on what you see there and any other analysis address these questions by commenting to this post-
1- How would you evaluate the success of this initiative on the part of Burger King?
2- Do you think this helps Burger King gain a competitive edge over McDonalds and Wendy's? How?
3- How do you think the market will perceive Burger King differently as a result of this promotion?
4- Will this change the behavior of target consumers?
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