Here's a funny beer ad. The celebrity, Jennifer Aniston is in it and really adds to the advertisement. When celebrities are included in an advertisement for a product, it influences consumers to purchase that product. Consumers may feel that because a celebrity is using a certain product, that it must be good or worth the money. Also, consumers may want to be associated with their favorite celebrity and want to wear/buy/use the same products as them.
Enjoy:
This blog is an independent community of marketing educators, students and practitioners. It will focus on a discussion of professional marketing knowledge. Posts will include an interactive discussion of marketing theories, trends, cases and companies. If you like what you see here, pass the link on to others or contact the moderator (Sandeep Krishnamurthy).
Posts
Marketing College Blog INFORMATION
About the Moderator
Search This Blog
Church of the Customer Blog
Micro Persuasion
Advertising Age
Brand Autopsy
Social Media Blog: Conversational Marketing
WSJ.com: Media and Marketing
Duct Tape Marketing Blog
New York Times- Media & Advertising
FT.com - Media and Internet
Tag Cloud
ads advertising apple appletv article bad being blog brand business buy com comments commercial companies crap culture customer different discussion effective example firm generation green http industry japanese lot marketing media microsoft order people pho pizza pm posted product pun quality really sandeep sells share social something strategy think world
created at TagCrowd.com
Blog Archive
-
▼
2008
(280)
-
▼
March
(63)
- The $1 cup of coffee
- Price in the streets
- Customer Values and Expectations
- Sprint Commercial
- Classic TV Ads
- For some, time change means profit
- Marketing Diversity
- I have always love BMW’s commercial. I think it i...
- One pricy ads…or is it?
- Internet Distribution of Music
- Irritation Advertising
- Watch out for Hidden Fees
- Positioning is Almost Everything
- Crazy Marketing Stunts
- Nine Inch Nails pulls a Radiohead
- MTV Commercials
- Marketing an ideal
- LifeLock's Interesting Ad Campaign
- Computer Advertising
- Did you want a McMocha with that?
- Customer Service: The Good and the Bad
- Be all you can be or be a loser
- HP and Jumper mixing it up
- Mercator
- Kate Walsh and Cadillac CTS ad
- sexiest commercials
- Wreck your Worries!
- Pamper and Cheerios who benefit more?
- Economic Lifecycle
- Marketing of a President
- Personalized Starbucks Cards
- $$ Marketer’s Favorite Game Show $$
- Honda
- Ford's S.O.S.
- Reality of Gift Cards
- Partnership Advertising
- Pricing of Xbox 360
- Marketing hype for Software As A Service
- How far will tobacco companies go to market to cer...
- Macbook Air
- Everyone LOVES muffin tops....don't they?
- "Creativity with a Conscience"
- Folgers Coffee
- Too many Promotions?
- Successful Marketing on a limited budget
- Google Sites
- Delicate issues in Marketing
- Generic Drugs vs Brand Named ones
- Marketing To A Captive Audience
- Nokia the bright future.
- YouTube contests
- Store Samples
- Boeing loses "Tanker Contract" with Air Force
- False Advertising is Airborne
- Credit Card ethics
- Great Lexus Commercials
- Blu-Ray and HD DVD
- "How Green is BP?"
- Jennifer Aniston ad
- The iBand has arrived
- What's the buzz?
- Has Victoria's Secret Become Too Sexy?
- Zara's Marketing Mix
-
▼
March
(63)