Successful Marketing on a limited budget

I was reading this article and found it very interesting and just thought that i would share. The article is essentially about "Thinking Small" when it comes to building a marketing campaign for your company. It is not only the sensible approach, it is also a cost saving approach. Marketers with large budgets take chances on mass media spotlights, knowing that some wastage will affect their pocketbook. This article shows how it is possible to keep money in your pocket and still effectively create a sale which is the sole purpose of marketing. Websites, CRM and even social networking sites are mentioned in this article. Give it a read and let me know what you think....

http://wnim.com/currentissue/current/campbell.htm