What's the buzz?

We have established the plethora of advertising opportunities and tactics to 'get a product out there’; though I'd like to note the powerful impact that music can have on an audience. Not only can it help draw in potential consumers, though if targeted right, it could have a direct impact on your specific audience. Additionally, even if it doesn’t directly result in consumers of your product, it can generate community conversations/interest, thus increasing your product awareness.

Below are a couple different advertisements by the Lexus Power of h campaign, which generated a decent buzz on YouTube.com regarding the music. I think they are classy, well created advertisements (and the music is quite pleasant). Lexus has also included different commercial techniques in their Power of h campaign to target larger audiences.