Mercator

The use of humor,anecdote, puns and play on words is not new technique in a commercial industry, but it has not been widely used in this country due to American culture. We like our things big and simple, which reflects in our commercials where the message is direct and obvious. This commercial focuses and appeals to working women in committed relationships, it sends a warning message that they should not get too comfortable and depend fully on their spouse. This is a great parody on man's hidden instincts where a provocatively dressed woman brings a men to their knees; absolutely hilariously. Watch the guy in a green brown jacket, he just had to take another look.