Tuesday, April 22, 2008

Brands and their country of origin

Just recently Tata Motors of India acquired two premium automobiles brands from Ford i.e. Jaguar and Land Rover. But the US dealers were not happy about the deal. Here is the link .

How can countries like India and China build up their brands and get over the country of origin effect? Autoblog.com already makes fun of chinese geely brand in their daily posts. The same applies to Korean brands like Hyundai and Kia.

One exception to that is Samsung. I remember discounting Samsung as a cheap brand compared to Sony few years ago. Boy, have they come far! Another exception is Suzuki motors which is Japanese brand. They are considered in top league in USA when it comes to sports bikes but their cars have the opposite reputation.