Wednesday, April 23, 2008

Selling Hope

One of my old golf coaches said something to me once that has always held true. He said, more or less, that if you make something--regardless of how ridiculous, outlandish, or helpful it actually is--that promises to take strokes off of your game, the public will beat a proverbial path to your door. What is it about golf that has created a cottage industry of score-improving devices? Are there other activities that are untapped for this type of marketing?