Monday, April 28, 2008

Can Subway Ever Break Up With Jared?

Advertising Age has an interesting article entitled "Subway Can't Stop Jonesing For Jared." Jared Fogle has been the face of Subway for 10 years now. In that time, Subway sales have more than doubled to $8.2 billion.

A struggle now exists between the franchisees and senior marketing and agency executives. Several times marketing personnel have recommended a shift in direction but the chain still benefits greatly from Jared. If sales are sagging, as soon as they put Jared back into the mix sales increase.

This article brought up two questions for me:

1. Are there other campaigns that have survived 10+ years in other industries?

2. What is the secret to campaign longevity?

If people know the answer to #2 there is a lot of money to be made as an agency consultant. :)