Friday, April 18, 2008

Ford: We're just as good as Toyota!

Today, I saw a commercial from Ford that claimed "Our vehicles are equal in quality to Toyota." Now I'm no marketing genius, but that kind of campaign seems to be an admission of failure and impending doom. If Ford has no other basis for differentiating itself than to claim to be equal (but not better) in quality to a competitor - and one with issues of declining quality no less - than I can only conclude that things at Ford are really, really bad.