Al Ries has been saying this for years now. His argument is simple- categories are more important than brands.
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2007
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October
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- new social network
- Green Halloween- Exclusive Q & A with the Founder
- Sir Cliff lets fans set the price
- Is this the next YouTube?
- What should universities be doing to train marketi...
- The Piracy Paradox.
- Web 2.0 is a Bubble.
- Forty Seven Authors!
- Best 50 Tech Products Of All Time.
- GAP is involved in child labour claims
- What does a Chief Marketing Officer do?
- Why P&G wins?
- Buy DELL shares.
- Everybody gets a free Taco.
- Cameron Balloon Factory.
- Star Spangled Ice Cream
- Purple.
- An Introduction to Social Marketing
- Tesco-Disney Partnership
- Mattel: Third recall in less than a year
- Marketing Trends.
- Purikura (Photo Club)
- Japanese Designer Water
- Facebook is worth $15 billion!
- Emotionally Intelligent Signage
- Google to use Nielsen data for its TV ads.
- Advice to Educators.
- Changing markets and changing demands in the autom...
- What is Digg?
- Yahoo Expands Into Bellevue
- Virtual Worlds: The Answer is NOT Second Life.
- Still more posts on Radiohead.
- Interesting paper.
- Should the Internet be taxed (in the US)?
- The 3-second Rule.
- How Marketers Are Using Blogs to Get Their Message...
- Hilarious German Commercial
- New Yorker Animation
- Is Unilever sexist?
- Social Awareness Ads from India
- Welcome to the Neighborhood
- Tube with a filter!
- How will marketing be different in 2017?
- Radiohead's experiment successful- $6-10 million!
- Consumerism- the Musical.
- Category First, Brand Next.
- Mobile Marketing 101
- Amazing Ad from Cadburys Chocolate in the UK.
- Definitive Proof that Advertising Works.
- comScore releases top 50 Web Properties for Septem...
- The World of Steve Ballmer
- Supermarket Secrets- a UK documentary.
- Amazon vs. iTunes.
- Articles that are critical of Google.
- Great Post by Nik Dholakia on his blog.
- How to Write a Great Research Paper.
- How will marketing be different in 2017?
- Weird Al Yankovic on eBay!
- Apple vs. Mac Ad Compilation
- Sliced Bread and Other Marketing Delights
- How to Sell Soap
- Dilbert on Marketing.
- Online Advertising is becoming Consumer Behavior's...
- What Women Want
- Radiohead Fans to Pick the Cost of the New Album.
- Why I Stopped Being A Loyal Starbucks Customer.
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October
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