Friday, October 26, 2007

Tesco-Disney Partnership

Posted by Mike Rothschild on Soc_Mktg-

Here is an interesting example of a partnership in the private sector
with the goal of improving diet:
* Tesco to feature Disney characters on food products
* Tesco has inked a deal with Disney to feature Disney characters on a
range of Tesco's food products. The co-branded product range will
start with fresh fruits, which will go on sale next month, and will
eventually expand into other food lines including yogurt, milk and
breakfast cereals. BBC (10/22)