Tuesday, October 30, 2007

What should universities be doing to train marketing students for the future?

As an educator, I constantly think about what I should be doing to help my students succeed at their jobs. I worry that, as a community, we are teaching students old paradigms and skills rather than helping students cope with new challenges.

What do you think? If you are a student, what do you think you should be learning in your marketing courses to be a star?