Marketing College:Essential Marketing Knowledge.

This blog is an independent community of marketing educators, students and practitioners. It will focus on a discussion of professional marketing knowledge. Posts will include an interactive discussion of marketing theories, trends, cases and companies. If you like what you see here, pass the link on to others or contact the moderator (Sandeep Krishnamurthy).

Friday, October 19, 2007

Radiohead's experiment successful- $6-10 million!

A few days ago, we discussed the Radiohead experiment where users where invited to set the price for an album. Now, we learn that this was a successful experiment raking in $6-10 million for the band.

Posted by Sandeep Krishnamurthy at 3:44 PM
Labels: RadioHead
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