Tuesday, January 29, 2008

Dove beauty campaign

In the past months Dove has created a campaign for "real beauty" portraying women of all sizes, not the typical size 0 model. I think that Dove has a great marketing stratgey on their hands. Their products are targeted at the majority rather than the minority of the population. Every women wants to feel beautiful and Dove is sending out a great message that beauty just isn't obtainbable in a size 0 body. I especially like this commercial in particular because it shows that models aren't perfect either. The perfect women isn't obtainable, they are actually created through photoshop where the models are enhanced. In actuality, to be supermodel pretty is unrealistic, models are not even perfect by any means.