Tuesday, January 8, 2008

Whopper Freakout Analysis

Visit the web pages for Whopper Freakout and Burger King.

Based on what you see there and any other analysis address these questions by commenting to this post-

1- How would you evaluate the success of this initiative on the part of Burger King?

2- Do you think this helps Burger King gain a competitive edge over McDonalds and Wendy's? How?

3- How do you think the market will perceive Burger King differently as a result of this promotion?

4- Will this change the behavior of target consumers?