Tuesday, January 29, 2008

Ronald Teaches DDR

Again and again I'm reminded how different the culture between nations can be. Here in the States, you probably wouldn't see Ronald McDonald leading a DDR example but in other countries he's (or at least McDonald's) is view in a much better light.

This video shows an interesting form of marketing. Having Ronald lead the tutorial of a very popular game type further cements people's appreciation of McDonald's as a company as it appeals to a large segment of the population.