Celebs Extending Their Brand Name to Credit Cards

In the past you may have bought Paris Hilton's perfume or David Beckham's cologne. But would you use a credit card with a celebrity's name on it?

As with any licensed product, there has to be an incentive to buy. The credit card forays include insider peeks into the celebrities’ lives, their tours and music, with rewards like first-in-line pick of tickets, special access and merchandise.

Check Out Brandweek to view the full article.

Maybe it will get you go switch credit card companies.