So I was watching tv and saw that annoying yet catchy buy.com annimated commercial. So I decided learn about buy.com's advertising approach and I stumbled accross this article: Buy.com and Google have launched an advertising partnership that delivers Google AdWords advertisements to Buy.com's customers.
As part of the agreement, Google's targeted, text-based ads appear on Buy.com's website through the Google AdSense program.
"The partnership between Google and Buy.com furthers both companies' mission statements, which are customer-centric," stated Neel Grover, president of Buy.com. "By adding Google's targeted ads to Buy.com, we are giving our customers additional, highly-relevant resources with which to make an informed buying decision."
Google's relevant, targeted ads are now incorporated throughout Buy.com's website, including top-tier technology pages such as the computers and electronics homepages, as well as the popular entertainment and leisure stores including Books, Music, Sports, DVDs, and others. In addition, customers searching on Buy.com will receive Google advertisements on the search results pages.
"Google's relevant ads are designed to improve the user experience on Buy.com, while providing the company with an additional revenue opportunity," said Omid Kordestani, senior vice president of World Wide Sales and Field Operations. "This agreement also adds Buy.com to the Google Network and extends the reach for Google AdWords advertisers to another quality website."
How will this advertising campaign impact both buy.com and Google?
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