Writers Strike Changing Advertising

After a week of being on strike, Hollywood Screenwriters are beginning to concern television advertisers. The first shows to be affected from the strike include daily talk shows, late night shows, and soap operas. The major concern of advertisers is that the strike will turn viewers toward some other means of entertainment during these periods of reruns. If they loose these veiwers, advertisers will have to find another means of reaching them. If the strike doesnt get resolved soon, their will be extensive damage to the $70 billion television advertising industry.