In late 2006, Honda decided to take America by storm with its "Fit", using a clever marketing scheme, flashy Asian-inspired ads that portray the compact car (formerly available in Japan and Europe as the "Jazz") as a nimble, fun-to-drive hyper-fuel efficient alternative to the bigger cars being offered by the competition.
Television, online, and print ads featuring an aggressively styled Fit with the phrase "The Fit is Go!", which called attention to the new fun to drive "small-car" trend while announcing its long-awaited presence in the states.
Since these ads started running, sales of the Honda Fit have taken off. Honda has successfully been able to sell thousands of the once feared ultra-small cars.
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