How Long Can Blogs Keep Their Non-Corporate Image?

Due to the perceived corporate dominance and ratings-only focus of large news outlets, people are turning to their peers on the internet for news. So as more and more viewers go to blogs, more and more marketers will want to reach them there. And that means money for the bloggers. Hits-per-day is essentially the internet’s version of TV ratings. So how long will it be until bloggers make up stories to get hits? And to what extent is it already happening?