Facebook CEO Mark Zuckerberg earlier this week announced the launch of Facebook Ads, an advertising system that lets businesses connect with their target audience, roll out viral social ads, and track social activity on the site.
According to this statement, Facebook Ads now makes it possible for "businesses to connect with users and target advertising to the exact audiences they want." Some of the companies already on board include Sony Pictures, The Coca-Cola Company, Microsoft, Verizon Wireless and BlockBusters.
Essentially, this is a very logical step for Facebook, and one that makes a lot of sense for advertisers. Think about it. Social networking sites have access to an almost unlimited amount of data about users. This includes their interests, friends, demographics, favourite on-site applications and groups, to name just some. Arguably there isn't a better way for advertisers to reach their target audiences with advertising that speaks to users on a very individual basis.
Seems like Facebook has found another great way to turn it's fun social network into an even larger corporate tool. . .
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