Wednesday, March 19, 2008

Customer Values and Expectations

While I was walking through the vibrant streets of New York a couple of weeks ago, I decided to research the value proposition of the two major competitors of the coffee business in the city (Dunkin' Donuts and Starbucks.) Through observation and customer feedback I found that even though they provide the same product, they provide different values.

The link provided will take you to the website where my research is hosted and further elaborated upon.