Monday, March 3, 2008

Jennifer Aniston ad

Here's a funny beer ad. The celebrity, Jennifer Aniston is in it and really adds to the advertisement. When celebrities are included in an advertisement for a product, it influences consumers to purchase that product. Consumers may feel that because a celebrity is using a certain product, that it must be good or worth the money. Also, consumers may want to be associated with their favorite celebrity and want to wear/buy/use the same products as them.