Sunday, March 9, 2008

Partnership Advertising

An increasing trend in advertising is the idea of promoting two different products in a single commercial. The example in the youtube video below is promoting Will Ferrell’s new movie Semi-Pro and Bud Light. From the point of view of Bud Light, they benefit from having a popular comedian in their commercial. Ferrell is considered a top notch comedian with a history of blockbuster movies. Bud Light is counting on Ferrell’s humor to drive sells of Bud Light. From the point of view of the Semi-Pro production they are able to cut the cost of their commercial advertising in half with Bud Light. As a result, Semi-Pro can have more commercials to promote its movie while saving on advertising cost. Another example of the partnership commercial is between Semi-Pro and Old Spice.