Monday, February 4, 2008

Marketing In Games and Social Networks

We are now in the next phase of marketing: the transition into the digital realm. Experimentations with ads in video games and social networking sites are being done. But with the ease made available by the very nature of the digital scene, ads run rampant and perhaps are creating an oversaturated environment.

"The [supposed] solution to everything at the moment in the digital space is adsupported," Sir Howard Stringer, chief executive of Sony, told the Financial Times. "While advertisers are happy to talk that up, there is a limit to the amount of money available."

They also suggest that people are more then willing to accept the intrusion caused by ads if the content they receive is free.

Advertisers cited research showing that consumers found mobile, video game and social network advertising intrusive, but many were willing to put up with it in exchange for free content.

I'm not all that sure about that. With websites and social networks that can work - to an extent - but with gaming? I know a lot of people who are rather frustrated with that. The presentation and form of their advertisement needs to readjust itself to better appeal to the new market that they are finding themselves in.

What do you think about ads in video games or on websites in general?

Source: Financial Times
Via: Kotaku