Tuesday, February 26, 2008

Trader Joe's Recipe for Success

In one of our past classes we had discussed about what sets Trader Joe’s apart from other stores such as Whole Foods, Safeway or Albertsons. This article talks about Trader Joe’s strategy and how it is able to survive keeping the same concept for the past 41 years. Their basic concept is “Delivering unique products at reasonable price.”

I myself love going to Trader Joe’s because of the variety of options available there. There are all kind of healthy, organic and diet stuff as well as amazing Swiss chocolates available which I cannot get anywhere else at the same price.