Friday, February 1, 2008

Super Bowl Ads

Companies are posting their ads before the Super Bowl this Sunday to get their money's worth. Here's an excerpt from this article from The Seattle Times:

Advertisers are jostling for attention for their spots like never before, posting them online in advance of Sunday's kickoff, unveiling them at news conferences, screening them at cocktail parties and releasing behind-the-scenes videos about the ads' production.

"For that amount of money, they want to get more bang out of it," said Neil Burns, professor of advertising at the University of Texas in Austin

Click here to read the whole article.