Thursday, May 22, 2008
Off late, I run into companies announcing their new CBOs. Wasn't this always part of a chief marketing officer's role who along with driving all marketing initiatives also took care of promoting the brand? I'm starting to wonder whether its a byproduct of title inflations ( chief xyz officers like diversity officer, cultural officer etc) or a genuinely required title to have more focus on promoting a company brand?
Does your company have a CBO? If yes, do you also have marketing officers? continuing on our discussions from yesterday's class, do you see them hands on at the trade shows evangelizing the brand and listening to customers?
Posted by lrnmor at 4:39 PM